Contents WHAT IS REAL ESTATE FARMING? GEOGRAPHIC FARMING NICHE FARMING RESEARCH THE TOOLS Intro Whether you’re a newbie or a seasoned professional, real estate farming plays a critical role in the growth and continued success of an agent, and it’s wise to hit...
Geo Farming
5 Reasons Geographic Farming is an Essential Tool in the Digital Age (or Zillow Era)
How many of you were really all that surprised when Zillow announced it would be launching a brokerage, Zillow Homes, starting in January 2021? My guess: Not too many. We’ve all watched the tech company grow its suite of services since launching its website in 2006....
10 Reasons to Start Your Own Magazine
There’s something so wonderfully tactile about reading a magazine—the weight and coolness of the pages, the texture of the paper. And, let’s face it, we humans are tactile creatures. Touch is one of the five senses, after all, and studies have shown that people react...
Wow Neighbors & Win Clients: Real Estate Farming & Social Media
Beyond ad posts and property pics, social media can help grow your business by engaging with your market in a dynamic way. When it comes to real estate farming, social media is arguably an agent’s most valuable marketing tool. Social Media Smarter Founder Bonnie...
Real Estate Farming Letters: 5 Tips to Create Trust & Win Sales
“Buildings don’t move, but neighborhoods change all the time.” –Anonymous It’s odd that this simple, insightful quote is attributed to an unnamed source. It cuts to the heart of a foundational principle of real estate farming and what makes an agent an expert on a...
Reign supreme in your farm
Claim your territory and we’ll never sell to your competition.