Coverage
One agent to a territory
Where we publish
Southern California. Our editorial content is written, photographed, and edited for this market specifically. The features, the places, and the references are drawn from the region your farm sits in. It is not generic content with a local cover wrapped around it.
That’s the main reason we don’t take agents outside Southern California as a matter of course. A magazine built for one market doesn’t serve another. We consider exceptions case by case.
How territory works
Territory is defined by actual homes, not by ZIP code or a drawn circle. Two agents never mail to the same household.
When you claim an area, those specific addresses are yours. If you’re taking personal delivery rather than having us mail, we’ll work with you to define a territory that’s consistent with the number of magazines you’re running.
A drawn circle
The edge falls wherever the radius lands. It splits streets down the middle, and it reaches well into the harbor, where nobody has a mailbox. It also cuts across several carrier routes at once, and a mailing scattered over parts of many routes costs more in postage than the same number of homes gathered onto a few.
Carrier routes
We build the mailing around the routes the Postal Service already runs. The carrier walks these streets either way, so your magazine rides along: whole blocks, both sides of every road, nothing spent on water or playing fields, and the best postage rate the mailing can qualify for.
The exclusivity policy
So long as you keep your magazine going, we won't let another agent distribute in your territory.
That’s the entire policy. There’s no claim window to track, no renewal date to miss. Keep publishing and the territory stays yours.
How big should a territory be?
Most agents start with at least 50 magazines. Most run in the low hundreds. Our most prolific agents run thousands. The right number is usually the neighborhood you already consider yours: the area where you want to be the obvious call.
A smaller, consistently mailed territory outperforms a larger one mailed once. The value of this product comes from repetition in a defined area, so we’d generally rather see you cover 300 homes three times a year than 900 homes once.
Common questions
- How does territory exclusivity work?
- Territory is defined by actual homes rather than ZIP code or radius, so two agents never mail to the same household. So long as you keep your magazine going, we won't let another agent distribute in your territory.
- What areas do you serve?
- Southern California. Editorial content is written for this market specifically. Agents outside Southern California are considered case by case.
Is your neighborhood still open?
Tell us where you farm and we'll tell you straight, including if someone already has it.